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Oversize your Mind

London, Whitechapel station.

A mosaic of faces and voices. Two childhood friends.

The story of Fyre begins like this: from an encounter and the desire to create something great, to combine experiences and personalities. A dinner at the Sky Garden and it's done: “Set the world on Fyre”, this is the project of the two friends, to change the world starting from fashion.



With a line of quality clothing, made in Italy and cosmopolitan, attentive to design but also to comfort, in line with the new needs of the contemporary. All oversized, like their ambitions.


A company and two guys for a global community of conscious consumers, committed to the search for a new lifestyle, determined to define a different, possible future.


Don't mess with fire, mess with Fyre.

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